This guide provides an overview of the current state of the plant-based industry and the need for transparency.
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According to the online publication The National Provisioner, nine out of the top 10 largest U.S. meat companies are now involved with plant-based meats in some way. Some have launched their own planet-based meats, some are investing in plant-based meat start-ups, while others are collaborating with other companies on new brands.
The International Food Information Council (IFIC) Foundation 2020 Food and Health Report, states there has been a significant change in consumer eating habits:
Key findings included:
• Approximately 70% of consumers consider protein from plant sources to be the healthiest.
• 28% of consumers are eating more protein from plant sources, 24% are eating more plant-based dairy, and 17% are eating more plant-based meat alternatives.
• More than four in 10 consumers assume that a product described as “plant-based” would be healthier than one that is not.
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