Brasil Pack Trends: Mapping packaging trends
It is estimated that over the next decade the packaging sector will become increasingly important to the consumer goods industries. With the Brazilian market constantly changing and growing, experts say that packaging will stand out as an innovative component of food, pharmaceutical, cosmetic, hygiene and cleaning products, among others.
Against this backdrop, the Brasil Pack Trends 2020 project was drawn up, which aims to offer this type of information to the production sector free of charge, as an instrument to support the innovation process in companies. The study points out that the factors shaping the packaging market are generating changes in traditional consumer behavior, resulting in a new consumer profile. These transformations bring challenges and opportunities for companies along the production chain, promoting the development of new solutions to meet emerging demands.
Brasil Pack Trends 2020 presents a general picture of trends in the packaging sector, based on the collection of information from specialized sources, which was analyzed and systematized by a team of experienced market professionals and researchers from the Packaging Technology Center (CETEA) of the Food Technology Institute (ITAL).
In carrying out the Brasil Pack Trends 2020 project, various trend reports were studied, with different approaches and purposes.
Five macro trends
Through comparative analysis, the common trends highlighted in the various documents analyzed were identified and classified into five large groups called packaging macro-trends. The creation of these five
macro-trends aims to provide a reference framework for analyzing trends and innovations in the sector in a more organized and systemic way.
Check out the table below:
Convenience and simplicity
The authors of Brasil Pack Trends 2020 concluded that consumers now value convenience and simplicity in packaging. This is reflected in several trends, such as the increased use of packaging that is easy to open, transport and store, as well as packaging that facilitates direct consumption of the product. The search for practical solutions is driven by an increasingly hectic lifestyle, in which consumers prefer options that save time and offer ease of use.
“Universal design principles should be applied to packaging: convenient, intuitive and simple use; discernible information; graphic and structural design; equitable use, i.e. the packaging should be used by people with different abilities,” point out the study's authors.
- Easy to open and close
Although present in most products, easy opening and resealing continue to be trends in the packaging sector.
- Easy to use and prepare in the microwave
Consumers are looking for products that can add practicality with a focus on the moment of consumption, with ease of preparation and minimizing the use of glasses, cutlery and other utensils.